While chatting with some great race fans during the phoenix race, we started debating how NASCAR could re-ignite some excitement that could generate some real buzz among current fans and potentially NEW fans.
What did we debate more than anything else? A multi-night dirt track race featuring all the current NASCAR drivers battling it out for 'King of the Dirt' at a premiere dirt track somewhere in the US.
I know... Tony Stewart has built an incredible event at Eldora... but it doesn't include everybody and if memory serves me correctly, the only way it can be seen by people not in the stands is on Pay Per View.
What if NASCAR decided to put on a gimmick race with no other goal than to try and create some buzz... 43 Drivers... or heck, invite all active drivers including Cup, Truck, and Nationwide... Make it a 2 or 3 day event with blind draws, heats, and even 1 on 1 races between a randomly drawn NASCAR driver and a local champ from somewhere in the US?
Televise it on a Tuesday/Wednesday night (LIVE) and let the program run like only local tracks know how to do it... CONTINUOUS action... as one heat leaves the track, the other comes on. Have live cameras in the pits out behind the track where the activity is constantly a craze while cars crews race to get their cars ready for the next heat.
Yeah, I know it's probably a pipe dream that NASCAR embrace something like this, but with TV Ratings down in virtually every race this year, maybe it's time for something like this to generate some buzz... maybe it is 'Gimmick Time'! What do you think?
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